Marketing Your Project Management Schedule
Marketing Your Project Management Schedule
Posted by Bill Carney

Over the course of his 35+ year career in project planning, project scheduling, and project controls, Bill has worked with many industries and types of projects.

1. You have P6.
2. You have access to the MCSI Blog.
3. Your team produces the best plans and schedules the world has ever seen.

Yet 1 + 2 + 3 do not equal marketing. There is a missing piece. To quote the old saying, “Nothing happens until someone sells something.”

Plan the details
When you use all the advanced features to develop a plan for your project, or update the schedule in a quick and efficient manner, who knows about it? The truth is: your clients, boss, or other stakeholders probably don’t care about how you use P6 or other project management tools. They only care that the job gets done. They would like it to be quick, correct, and economical, but details — they leave to you.

Educate stakeholders
What does all this have to do with marketing? As a project professional, you need to make your stakeholders aware of the skills involved with development and production of the plan/schedule. This is done with marketing. It really doesn’t matter if you’re a one-person independent consultant, or the manager of a 10 or 20 person department. If you allow your clients to believe your function is to merely govern a computer program, even a program as useful and user-friendly as P6, it won’t be long before your consulting clients leave you for another consultant. Or, you become a victim of corporate downsizing. Or, worst of all, you find yourself being relegated to the status of the “kid in the mail room.”

Prove your worth
Your job, in addition to producing accurate, timely, and credible plans and schedules, is to educate your clients about your worth. If your clients perceive you as “one more layer of overhead” that costs twice as much as it’s worth, how long will your job last? On the other hand, if your client believes for every dollar he invests in you to create a plan or schedule, he gets two, or three, or even four dollars in return; then you can count on a long-term career. The purpose of the plan/schedule is to both establish a direction for the project and to communicate it to the team. It might be communication between the PM and the project team. It might be communication between one company and another or it might be between departments. You have different tools you can use to communicate. You can use the Internet, bar charts and tabular listings, logic diagrams, and resource graphs.

Communicate effectively
Part of your marketing plan should be to communicate more effectively. Managing customer expectations is vital. Ask project team members what their chief gripe is about the schedule. Almost unanimously, they’ll respond, “How can you make the reports more user-friendly?” I’d almost bet they will tell you there is too much detail. If there are 500 or 5,000 activities in your network, don’t give all the details to everyone. Try to figure out who needs what data. The PM will want different levels of reports than the head of a particular department.

Close the loop
Now that you’ve figured out how to provide something the project team wants, let everyone know what you’re doing. Keep everyone in the loop. Send out all the reports — the one with all the data and the summarized ones. Do this for a few reporting periods. Then ask if the reports are what they need. Most importantly, ask them what they don’t need. At the end of the process you have a customized report set for the whole team.

Show value
The final point in an individual’s professional development is to let people know what you’ve done. Maybe it’s putting a “CC:” to the boss or boss’ boss, or the head of the Project Managers. In each company it will be different, but the point is you have to let someone in power know you have done something valuable. You are not just pushing buttons on a computer. You are a member of the team and as such, have the ability to provide value to the team for the money they are paying. You have to keep driving toward that. Show value and you can count on a job for a long time. Do the best work in the company and don’t tell anyone about it, and you’ll soon be looking for a new position.



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